Kerrygold, an international brand of Ornua, has launched a new global advertising campaign called ‘May your table always be full’. The campaign aims to emphasize the importance of reconnecting with friends and family during mealtimes, particularly in today’s fast-paced world where people are constantly busy and ‘plugged in’. Studies have shown that sharing meals together increases overall happiness and satisfaction with life, and 9 out of 10 adults believe that their family is less stressed when they eat together. The campaign includes an 80-second video called ‘The Runaway’ which depicts the journey of a beloved family dinner table as it searches for a sense of place. The campaign will reach over 150 million consumers worldwide in the next year.
The ‘May your table always be full’ campaign encourages people to return to the dinner table and prioritize spending quality time with loved ones. In a world where technology often distracts and isolates individuals, the campaign seeks to remind people of the value of being present and sharing meals together. Kerrygold, known for its rich tasting butter and cheese, aims to reestablish the dinner table as a symbol of connection and reconnection. The campaign’s tagline reflects the brand’s belief that the little moments in life, such as cooking meals together and sitting down at a table, can bring immense joy and fulfillment.
Kerrygold, a brand that has been bringing people together over food for over 60 years, sees the new global campaign as an opportunity to further expand its reach and success. In collaboration with Energy BBDO, the campaign will launch in the United States with television advertisements on various networks including HGTV, TBS, Food Network, and others. It will also have a presence on online video platforms and social media, such as Meta, Pinterest, and TikTok. By emphasizing the power of mealtime reconnection, Kerrygold hopes to strengthen its position as Ireland’s beloved and iconic food brand, connecting with consumers on a global scale.
