Bose is leveraging the capabilities of its soundbars and Ultra Open Earbuds to introduce a new home theater feature that simulates rear surround sound speakers. This is achieved solely through audio playback via the earbuds.
The $299 Ultra Open Earbuds, which do not obstruct the ears, allow users to clearly hear audio from the soundbar while the earbuds focus on delivering rear surround effects. Bose claims this feature, known as Bose Personal Surround Sound, offers “an unparalleled sonic experience of sound all around you” without the need for physical rear speakers or the associated costs.
In January, during a visit to Bose’s headquarters in Framingham, Massachusetts, a firsthand demonstration of this feature was provided while it was still in development. The demonstration showed a convincing enhancement in sound dimensionality without excessive alterations.
Bose’s chief product and supply chain officer, Raza Haider, explained that the feature addresses the challenge of delivering a home theater experience without the need for numerous speakers. He cited it as an example of how open-ear audio technologies can present innovative solutions.
This new feature will first be available on the brand new Smart Soundbar announced today at $499. The Dolby Atmos soundbar features five drivers, AI dialogue mode, and multiple music playback options, including Wi-Fi, Google Cast, Spotify Connect, and Apple’s AirPlay 2. The Personal Surround Sound feature will also be integrated into the flagship Smart Ultra Soundbar later this fall.
The Ultra Open Earbuds have now distinguished themselves within Bose’s product lineup as the sole earbuds supporting Personal Surround Sound. This feature is incompatible with the company’s over-ear headphones or the QuietComfort Ultra Earbuds due to their closed design. Moreover, the Ultra Open Earbuds are designed for extended comfort, making them suitable for prolonged use without causing discomfort during viewing sessions.
While a controlled demo provided an initial look at the feature, further testing is necessary to fully understand how Bose Personal Surround Sound operates and the quality of audio transmitted to the earbuds. Nevertheless, it reflects innovative thinking in the realm of home theater experiences.