Khloe Kardashian has announced the launch of her new food company, Khloud, with its debut product, a protein popcorn, scheduled to be available at Target starting April 29th.
In December, TechCrunch reported that Kardashian, along with her mother, Kris Jenner, was seeking to raise a minimum of $10 million for the venture named Khloud. Jessica Bixby, an associate partner at K5 Global, an investor in the brand, indicated that the company successfully secured $12 million in an oversubscribed funding round.
Additional investors in the initiative include Serena Ventures, William Morris Endeavor (WME), and Shrug Capital. Khloud claims that its popcorn is made from whole-grain corn and features “Khoud Dust,” a milk protein and seasoning blend, providing seven grams of protein per serving. Besides Target, the product will be sold on its website.
Kardashian expressed to TechCrunch that while the brand is starting with popcorn, it plans to expand into various other snack categories, aiming to reinvent traditional snacks. The brand’s mission is to provide more nutritious alternatives utilizing “clean” ingredients.
This venture represents the first entry by a Kardashian-Jenner family member into the snack industry, adding another dimension to their expansive consumer business empire, which is already known for its diverse portfolio that includes beauty, liquor, and household products. This latest expansion reflects a strategic move to leverage their wide-reaching influence in the consumer market.
