The global caviar market is on the rise, with a projected value of $547.03 million by 2029 due to a growing consumer demand for sustainable caviar. One company, North Star, focuses on sustainably sourcing wild-caught paddlefish caviar by working with the North Dakota Game and Fish Department. The caviar is described as having a buttery or clean taste, appealing to consumers looking for a mild palate experience. With a focus on responsible practices, North Star offers two-pound and half-pound containers primarily sold wholesale to distributors worldwide, with additional sales to restaurants.
On the other hand, Marky’s, a family-owned caviar producer, is the largest producer of farm-raised beluga and sevruga caviar in the United States. The company owns its sturgeon farm, Sturgeon Aquafarms, in Tallahassee, Florida, allowing them to produce caviar legally even after Russian and Iranian embargoes in the early 2000s. Marky’s offers a variety of caviar options, including Siberian, osetra, and kaluga, as well as non-sturgeon caviar like salmon and trout roe. The company has established itself in the market with brick-and-mortar gourmet grocery stores in New York City and Miami, in addition to distributing to various establishments like restaurants, cruise lines, and hotels.
Caviar grades vary based on factors like size, color, maturity, and flavor, with beluga caviar being described as a triple zero grade and considered the “Rolls Royce” of caviar by Marky’s. The company offers a range of sizes of beluga caviar, with prices varying from $1,020 for 28 grams to $7,995 for 250 grams. Sevruga, on the other hand, is considered an “entry-level” caviar with an earthy, creamy flavor and low salt content. Marky’s offers various sizes of sevruga caviar, ranging from $125 for 28 grams to $3,925 for 1 kilogram.
