The beauty industry may evolve, but the fundamental principles of great products and customer experience remain unchanged, according to David Greenberg, CEO of L’Oréal USA. Greenberg emphasized the enduring appeal of quality products like lipstick and the importance of how they make people feel. Despite the shift in dynamics driven by technology and limitless opportunities, Greenberg believes that the essence of entrepreneurship, creativity, and challenging the status quo still shapes L’Oréal’s culture.
Taking an entrepreneurial approach to innovation and culture, L’Oréal continues to adapt to new challenges while maintaining a reverence for its heritage. Greenberg highlights the company’s focus on Beauty Tech, leveraging technology to enhance business operations and brand growth. With a global perspective and a commitment to fostering a culture of respect and resilience, L’Oréal seeks to harness the potential of technology to drive the success of its iconic brands and meet the evolving needs of consumers.
As L’Oréal looks towards the future, Greenberg remains optimistic about the new generation of consumers entering the market, emphasizing the importance of understanding and serving their needs. With a focus on inclusivity and potential expansion into the men’s beauty market, L’Oréal aims to continue its legacy of innovation and brand building while staying true to its core values of creativity and consumer-centric approach.
