Nudea, the sustainable underwear brand, has recently expanded its reach by launching in the US department store Nordstrom. This move signifies a significant step towards establishing a presence in North America, allowing American consumers access to Nudea’s popular collections such as ‘Sleep’, ‘Seamless’, and ‘Organic Cotton’. Founder and CEO Priya Downes expressed her enthusiasm for this expansion, highlighting the brand’s commitment to offering quality and comfort to a wider audience.
The launch coincided with the 4th of July, a significant day on both sides of the Atlantic with the UK general election and Independence Day in the US. With the introduction of Nudea’s new limited-edition ‘Form Seamless’ collection featuring a bralette and brief, the brand continues to offer innovative and versatile options for consumers. The bralette from this collection is designed for light support, with removable cups and adjustable cross-back straps, making it suitable for various activities such as yoga or everyday wear under different outfits.
The collaboration with Nordstrom marks another milestone for Nudea as it continues to expand its presence in the US market. By introducing new collections and focusing on sustainability and comfort, Nudea aims to appeal to a broader customer base seeking high-quality and eco-friendly underwear options. This strategic move highlights the brand’s commitment to growth and innovation in the fashion industry.
