USATF has extended the contract of CEO Max Siegel until 2028. Since taking the helm in 2012, Siegel has played a major role in securing the organization’s massive budget and sponsorship deals, particularly the groundbreaking Nike deal. Leading football app Footballco also announced its search for CEO Jason Wagenheim, who has an impressive 25-year history of media leadership, American soccer with a global audience and revenue growth. These two high-profile appointments in the sports industry suggest a significant shakeup that could result in growth and changes for fans and athletes.
It was announced by the leadership of the Chicago Fire FC that Joey Colby-Begovich has been appointed to the role of Matchday Operations and Guest Experience Vice President. Colby-Begovich will bring his two decades of sports and entertainment experience to bear. In addition to personnel changes, numerous high-profile partnerships and product launches have come to light as well. Nascent partnerships include David Beckham and Nespresso, Top Rank Boxing and Venum, and Humana’s partnerships with the leading U.S. pickleball organizations. Unexpected partnerships include a multiyear partnership between the NBA G League and Fox’s Tubi, as well as Creators Corp’s uncharacteristic partnership with talent agency WME. Tennis player Daniil Medvedev joined the ownership team of M80, an e-sports organization, to share his passion and experience advocating sports psychology across M80’s esports programs. With these recent changes, the sports industry promises exciting developments, innovative partnerships, and new opportunities for athletes and fans alike.
