Wishpond Technologies Ltd. has appointed Adrian Lim as the new Chief Financial Officer (CFO), taking over from David Pais. Lim, who has a strong finance background and previous experience as the Group Financial Controller at Wishpond, will be responsible for overseeing all finance, accounting, and capital planning functions. The company’s CEO, Ali Tajskandar, praised Lim’s leadership and expertise, expressing gratitude to David Pais for his contributions as CFO since January 2022.
Lim’s extensive financial leadership experience includes guiding Wishpond through multiple acquisitions and growth after the company went public in December 2020. Prior to joining Wishpond, Lim worked in the Assurance Practice at Ernst & Young LLP in Seattle, specializing in public company audits across various sectors. He also gained financial experience at BDO Canada LLP in Vancouver. With a BCom from the University of British Columbia and a CPA designation, Lim is well-equipped to enhance and execute Wishpond’s financial strategy.
In his statement, Lim expressed excitement about expanding his responsibilities at Wishpond and emphasized the company’s commitment to providing comprehensive marketing solutions for entrepreneurs. His background in accounting and tenure at Wishpond have prepared him to take on the CFO role, where he aims to further contribute to the company’s success and innovative offerings. Wishpond looks forward to leveraging Lim’s expertise as they continue on their path of strategic growth and innovation.
