Apple is all set to kick off its Worldwide Developers Conference (WWDC) 2024 today, June 10, at Apple Park in Cupertino, US. The conference will commence with a keynote session at 10:30 pm (IST), where Apple is expected to unveil Apple Intelligence, its strategic plan to compete in the artificial intelligence sector with rivals like Microsoft and Google. Additionally, the tech giant will introduce its upcoming operating system versions for various Apple devices.
The keynote address at WWDC 2024 will be live streamed online on Apple’s official website and YouTube channel for a global audience. Viewers can expect Apple to focus heavily on artificial intelligence, with potential enhancements to apps like Mail, Messages, and Siri. Collaborating with Microsoft-backed OpenAI, Apple aims to integrate advanced AI capabilities into Siri, including improved natural language processing and multi-modality features.
Apart from AI, updates to Apple’s native apps and services are anticipated, with iOS 18 expected to bring support for Rich Communication Services (RCS) and customizable home screen options. While the primary spotlight will be on software upgrades, there might also be announcements about new devices or updates to existing products, such as the introduction of the M4 chip to the MacBook lineup or enhancements to the Apple TV box. The WWDC keynote event is poised to be an exciting showcase of Apple’s latest innovations and developments.
