In a recent editorial for XBIZ, Guo emphasized the importance of vigilance in product development, noting that rigorous safety standards are crucial for maintaining a brand’s reputation. He encourages partnering with trusted white-label manufacturers over uncertain sources.
Guo, who is 35, highlights both product innovation and quality in the growing success of the sex tech industry. He envisions the industry as a bridge connecting people, rather than merely a product-driven market.
Despite optimistic forecasts suggesting the sexual wellness market could reach $121 billion by 2030, some analysts remain skeptical about the future focus on sex toys. Olena Petrosyuk from Waveup describes the market as oversaturated and notes a shift in investor interest away from traditional sex toys and platforms, citing stigma and economic challenges, with OnlyFans being a notable exception.
Petrosyuk believes current consumer interests lie in wellness, artificial intelligence, and immersive experiences. New sex tech startups are increasingly exploring AI technologies to anticipate user needs, robotics for sex bots, and hyper-personalized content.
Guo remains unconcerned about AI sex robots, describing them as a niche market due to their cost. He believes further success will come from expanding the company’s themed collections. OEJ, which collaborates directly with US and Canadian distributors, plans to launch a Zodiac-themed collection next year, appealing to Gen Z’s interest in astrology.
Despite a limited social media presence, which Jerry Chen, an operations assistant, attributes to a primary focus on production, OEJ’s business model continues to thrive. The company received the “Best Pleasure Product Manufacturer—Small” award at the 2023–2024 AVN Awards and also won an O Award for the “Sexy Pot” vibrator, a favorite among customers.
Guo expresses a desire to build on this success, hinting at the possibility of expanding the product line further.
