Black Friday, historically a single-day shopping event marked by customers waiting in long morning queues for significant discounts, has expanded considerably. Presently, the entire month of November is replete with sales, presenting a challenge for consumers eager to navigate numerous discounts.
Retailers now offer a wide array of online deals, allowing customers to shop without leaving their homes, although this abundance can lead to confusion. Shoppers may question the validity of deals, the timing of sales, and the necessity of certain purchases.
In 2024, Black Friday will take place on November 29, with Cyber Monday following on December 2. Official sales often begin late on Thanksgiving, with notable deals starting early Friday. The start times for these sales can vary, with some stores providing specific details. Experienced shoppers recommend monitoring online sales closely, particularly around midnight Eastern time on Wednesday, November 27, for early opportunities. Retailers often start offering early deals in the first weeks of November, with some like Best Buy offering price-matching guarantees for Black Friday price drops.
Online shopping is strongly encouraged, as most Black Friday deals are available on the internet. WIRED exclusively covers online deals, noting that the most beneficial offers do not last long. Potential buyers are advised to compile a purchase list in advance to maintain focus and avoid impulse buys, given current budget constraints.
Most retailers, including major names like Amazon, Target, Walmart, and Best Buy, are expected to participate in Black Friday sales, offering deals across various categories such as electronics, clothing, and home goods. Deals may also be available at local coffee shops or restaurants, with sales prominently displayed on retailers’ websites.
While Black Friday often offers the best prices of the year, some deals may not be remarkable or are repeatedly offered annually. Certain products, such as smart-home devices, frequently see similar discounts every year. Although these discounts may be appealing, shoppers are advised to assess their needs before purchasing, as similar promotions often recur throughout the year.
The savings on Black Friday largely depend on the product category. While TVs are typically a notable bargain, offering the most significant savings during this period, other categories like clothing and home goods may also be discounted, albeit with smaller savings. Nevertheless, these products are generally cheaper than usual during Black Friday. It is important to conduct price research, and if a deal is missed, there is a high probability that a similar offer will reappear in the future.
