Uber Technologies Inc. is expanding its services beyond taxis and ride-hailing by allowing users to book hot air balloon rides over Turkey’s Cappadocia region. This move reflects the company’s effort to enter the travel and tourism industry. For €150 ($159), app users can reserve one of the 20 available spots for a 1.5-hour sunrise flight 3,000 feet above the volcanic landscape of Cappadocia. This region is renowned for its ancient cave cities and churches, which date back to the 10th century and are recognized as a UNESCO World Heritage site.
Cappadocia, situated in Turkey, has become a popular tourist destination due to its unique volcanic geography. Uber’s expansion into providing hot air balloon rides allows the company to tap into the growing travel industry and offers users a new and exhilarating experience. By diversifying its services, Uber aims to attract travelers looking for a truly memorable activity during their visit to the Cappadocia region.
The hot air balloon rides offered by Uber in Cappadocia allow adventurers to witness the breathtaking sunrise views from a stunning aerial perspective. The region’s picturesque landscape, dotted with cave cities and ancient churches, adds to the allure of this experience. With its latest initiative, Uber is demonstrating its commitment to exploring new opportunities in the travel and tourism sector, expanding its role from a mere transportation platform to a comprehensive travel services provider.
