The Coast Guard is utilizing technology to address its workforce shortage and enhance its operational capabilities. To combat illegal fishing, the Coast Guard is using artificial intelligence and open-source information to analyze patterns of behavior that indicate illegal activity. This allows them to deploy resources efficiently and effectively. The Coast Guard has also implemented biometrics on its ships to improve maritime border patrol, ensuring clear identification of individuals encountered at sea. Additionally, technology is being leveraged to aid in recruitment efforts, with the Coast Guard hiring more recruiters, opening new recruiting offices, and using targeted digital marketing strategies.
Despite improvements in recruiting numbers, there is still a need for more personnel within the Coast Guard. The service recognizes the importance of human capital in executing its missions and safeguarding lives at sea. To attract potential recruits, the Coast Guard is utilizing platforms like Twitch, an online gaming site popular with young people, to create excitement and interest in joining the service. In order to better manage talent, the Coast Guard is exploring options for increased flexibility and improved work conditions for its employees. This includes providing better connectivity at sea through technologies like Starlink, which allows personnel to stay connected with their families while on major deployments.
To make the work of their employees at sea and ashore more sustainable, the Coast Guard is implementing various initiatives. These include optimizing ship maintenance processes to reduce stress and providing opportunities for service members to engage in policy and program work at headquarters. Additionally, the Coast Guard is focused on creating meaningful experiences and opportunities for its workforce, such as access to interesting port calls and rotation cycles between shore and sea duty. By implementing these innovative approaches and leveraging technology, the Coast Guard aims to enhance recruitment, improve talent management, and ensure the well-being of its personnel.
