Kingfisher, a retail company, has introduced an AI orchestration framework called Athena to enhance testing and learning with AI and machine learning technologies. The Group Head of Data Science, Mohsen Ghasempour, highlighted how these innovations can enhance the customer experience and drive growth. Athena will manage the interactions with AI language models and other in-house AI tools, ensuring security and protection against inappropriate content. Tom Betts, the Group Data Director at Kingfisher, believes that Athena will accelerate the testing and learning process with these technologies.
Amazon has announced that it will expand its drone delivery service, Prime Air, to the UK, Italy, and another city in the US starting in late 2024. The specific cities will be revealed in the coming months. David Carbon, the Vice President of Amazon’s Prime Air, expressed excitement about this international expansion, emphasizing the collaboration with regulators and communities to build a safe and reliable delivery system. Additionally, Prime Air has introduced a new MK30 drone design that is quieter, smaller, and lighter to further enhance the delivery experience.
Macy’s, in partnership with Journee, has launched mstylelab, a digital fashion platform that aims to merge physical and digital realms to provide cutting-edge fashion experiences. The platform allows users to create a personalized digital item and engage with immersive fashion experiences using metaverse technology. Macy’s sees mstylelab as an evolution of its Web3 digital strategy, offering a hub for style inspiration and discovery. Dave Torres, the Vice President of Interactive Marketing at Macy’s, envisions ongoing growth and activation of immersive storytelling in a fun and shoppable environment through the mstylelab platform.
