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Monday, February 26, 2024
HomeBusinessTaylor Swift and Travis Kelce boost two billion-dollar brands with their collaboration.

Taylor Swift and Travis Kelce boost two billion-dollar brands with their collaboration.

Taylor Swift has reportedly turned down the opportunity to perform at the 2023 Super Bowl halftime show. However, her rumored love life with Kansas City Chiefs’ tight end Travis Kelce is generating massive attention and boosting both her brand and that of the National Football League (NFL). Swift was spotted at a Chiefs game, sitting in the family box alongside Kelce’s mother, sparking rumors of their relationship. This in-person presence has already resulted in a nearly 400% increase in Kelce’s jersey sales and has the potential to attract a new fanbase called the Swifties.

The Swifties, Taylor Swift’s dedicated fanbase, are known to go to great lengths for her. From spending up to $20,000 to attend her record-breaking Eras Tour multiple times, to now familiarizing themselves with the rules of football due to her association with Kelce. Some fans even jokingly claim that Swift has put Kelce on the map. The massive economic power of the singer, known as the “Bad Blood” singer, is undeniable and has even caught the attention of the Federal Reserve. Her tour stop in Philadelphia was credited with supercharging the city’s tourism revenue and analysts coined the term “TSwift Lift” to describe the boost she brings to the cities she visits.

Swift’s influence extends further, as she is currently on track to potentially have the highest-grossing tour of all time, surpassing Elton John’s Farewell Yellow Brick Road Tour. With expectations of grossing over $1 billion in ticket sales and a movie about the Eras Tour set to hit theaters, Swift’s impact on the NFL and various industries is undeniable.

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