Under Armour has solidified a new partnership with USA Football, extending through the 2028 Summer Olympics in Los Angeles. As part of the agreement, the Baltimore-based sportswear brand will serve as the official and exclusive provider of uniforms, apparel, and footwear for both the U.S. men’s and women’s national teams, including the first Olympic team for the Summer Games in 2028 as they debut in flag football. This collaboration marks a significant milestone in the evolution of football from grassroots levels to elite national teams.
Scott Hallenbeck, CEO of USA Football, expressed optimism about the partnership, stating that it will play a pivotal role in reshaping the sport of football, from youth participation to elite competitions. The alignment between USA Football and Under Armour is centered around fostering innovation, sustainability, and industry-leading standards, with a focus on expanding opportunities for individuals to engage with the game at all levels. Sean Eggert, Senior Vice President of Global Sports Marketing at Under Armour, emphasized the brand’s dedication to investing in football and promoting inclusivity, particularly with initiatives geared towards women in the sport, such as supporting youth programs and providing custom uniforms for female athletes.
The announcement of the partnership coincided with New Era Cap’s new official product agreement with the U.S. Olympic and Paralympic Teams, solidifying the brand’s position as an exclusive headwear provider for U.S. Olympians and Paralympians. This development further enhances the overall landscape of sportswear partnerships within elite athletic competitions, highlighting a trend towards industry-leading collaborations that cater to the unique needs of athletes at all levels of competition.
