A digital marketing professional, Kira Ziff, from Los Angeles, California, took a unique approach to help her newly single brother, Alec, find love. She created a TikTok video showcasing Alec’s attributes and encouraged women online to apply for a date with him. The video unexpectedly went viral, receiving over 1.2 million views within days, leading Ziff to create an online application for potential suitors. Nearly 3,000 women applied, turning the siblings’ quest for love into a viral sensation.
As the applicants shared their occupations, interests, and intentions with Alec, Ziff diligently logged all the information in a detailed spreadsheet. She applied her professional skills to assess the personalities of the applicants and find the most suitable match for her brother. The process, which initially began as a fun idea, evolved into a serious endeavor to help Alec find his perfect match amidst the overwhelming array of choices presented by dating apps.
The success of Alec’s search for love has not only garnered attention online but has also caught the eye of potential opportunities, such as appearing on television or hosting a dating series. Ziff, inspired by the response to her matchmaking efforts, is now considering turning the quest for her brother’s partner into a broader entertainment project. With their story serving as a case study for her clients, Ziff’s innovative approach to finding love demonstrates the power of creativity and digital marketing in an increasingly complex dating landscape.
