The NFL, the NFL Players Association, and Mythical Games have collaborated to launch NFL Rivals, a game that incorporates Web3 technology. NFL Rivals allows fans to act as general managers and build their dream teams while engaging in arcade-style gameplay. Players can join squads and represent their favorite NFL franchises, unlocking and upgrading NFL players and digital collectibles as they progress. These collectibles can be traded and sold on Mythical’s blockchain Marketplace, providing a new way for fans to connect with their favorite NFL franchises. NFL Rivals follows the trend of sports leagues exploring Web3-enabled games to increase revenue and fan engagement.
The soft launch of NFL Rivals saw over 2 million downloads and over 15 million matches played in just four months. Mythical Games aims to give NFL fans the opportunity to play, build, and own their own team of licensed NFL players during the regular season. The game has already forged a partnership with the Miami Dolphins, with NFL Rivals branding being featured during Dolphins’ home games. This collaboration also offers fans the chance to win VIP experiences at home games throughout the season. The popularity of NFL Rivals reflects the growing trend of sports leagues exploring Web3 technology to enhance fan experiences and generate additional revenue streams.