Uber Eats and quick commerce player Getir have partnered to offer grocery delivery services, starting in the UK. The partnership will expand the range of groceries available on the Uber Eats platform and is expected to be launched in other European markets where both companies operate in the following weeks. Getir, once valued at almost $12 billion, is seeking growth by tapping into Uber’s larger user base. The Turkish startup will leverage Gorillas’ network of dark stores to power the grocery delivery partnership with Uber Eats. The aim is to provide seamless access to over 2,000 products and offer deliveries in minutes.
In recent years, Uber Eats has been strengthening its grocery delivery options in the UK through various partnerships with supermarkets such as Tesco and Waitrose. It has also formed partnerships with grocery retailers in France and Spain, expanding its regional offering during the pandemic. The collaboration with Getir will further enhance Uber Eats’ grocery offering in European markets and provide faster delivery times. By partnering with different brands, Uber Eats aims to cater to various tastes and needs, driving continued rapid growth in demand for groceries from its users.
According to Eve Henrikson, regional general manager of Uber Delivery EMEA, the partnership with Getir will ensure that customers can use Uber Eats to get almost anything delivered quickly and conveniently. Turancan Salur, Getir’s regional general manager, expressed excitement over the collaboration, noting that it offers a new way for customers to access Getir’s products. The partnership benefits both parties, as Getir gains access to Uber Eats’ large pool of customers, contributing to its growth, while Uber Eats expands its offerings and provides more choice and convenience to its users in key European markets.