Aptos Labs, a Web3 company, has partnered with Universal Pictures to create a unique digital experience for the upcoming release of the movie “The Exorcist: Believer.” The film, scheduled to debut on October 6, will provide horror fans with an immersive digital fan experience powered by the Aptos blockchain. By purchasing a ticket through Fandango, viewers will receive a redemption code for the digital experience, allowing them to collect exclusive artwork, access behind-the-scenes footage, and use an Exorcist-themed augmented reality (AR) filter. Additionally, users can enter to win various prizes. This partnership is Aptos Labs’ second collaboration with a Hollywood studio, following their previous work with NBCUniversal for the release of the Nicolas Cage Dracula film “Renfield.”
Aptos Labs, founded in 2021 by Mo Shaikh and Avery Ching, former employees of Meta’s crypto payments network Diem, has developed the Aptos blockchain using Meta’s Move programming language. This blockchain is designed to enhance security, prevent common programming errors, and provide an enterprise-grade layer1 solution capable of handling a global volume of immersive content. Universal Pictures’ Vice President of Technology, Greg Reed, expressed the company’s aim to create interconnected digital experiences across all platforms through their partnership with Aptos Labs. The collaboration allows horror movie enthusiasts to engage with the film in innovative ways, leveraging blockchain technology and AR filters.
The digital experience offered by Aptos Labs and Universal Pictures for “The Exorcist: Believer” is an enticing opportunity for horror fans. By integrating blockchain technology and AR filters, viewers can immerse themselves in exclusive content, behind-the-scenes footage, and artwork related to the film. This partnership serves as a testament to Aptos Labs’ expertise in creating immersive experiences for movie releases. The success of their previous collaboration with NBCUniversal for the Nicolas Cage Dracula film “Renfield” demonstrates their ability to create engaging online games. With their enterprise-grade Aptos blockchain, Aptos Labs is positioned to provide captivating experiences across a wide range of platforms.