Harley Davidson, the American motorcycle company, has introduced a new range of apparel called H-D Collections for its Bar & Shield line. The collection includes five pieces, such as hoodies, T-shirts, jackets, and vests, all in plain black. The garments feature the iconic Eagle symbol, originally developed for the company’s 1976 V-Twin motorcycles. The symbol has been given a modern makeover, appearing on the front of T-shirts and hoodies with the text ‘BY HARLEY-DAVIDSON’. The collection also includes a puffer jacket and vest in a black palette, with the puffer jacket designed as gender fluid and featuring a detachable hood.
The H-D Collections will be available for purchase on the company’s online store. This new range showcases Harley Davidson’s commitment to expanding its product offerings beyond motorcycles and into the fashion industry. By incorporating its iconic symbols into stylish and modern designs, the company aims to attract a wider audience and strengthen its brand image. With the launch of this apparel range, Harley Davidson continues to establish itself as a lifestyle brand synonymous with rugged and timeless style.
Overall, the introduction of the H-D Collections demonstrates Harley Davidson’s ability to leverage its iconic symbols and heritage to create fashionable and desirable apparel. By expanding its product range and appealing to a broader consumer base, the company seeks to solidify its position as a leading brand in both the motorcycle and fashion industries. With its strong brand recognition and loyal customer base, Harley Davidson is well-positioned to succeed in the apparel market, further diversifying its revenue streams and driving long-term growth.