Investors are seeking opportunities in food and drink stock this Super Bowl weekend. The market research firm, Numerator, suggests that soda is the most popular beverage for Super Bowl celebrations. There is expected to be a battle between PepsiCo, Coca-Cola, and Keurig Dr. Pepper. Industry analysts project that Coke and PepsiCo will outperform their rivals over the next 20 years with their long-term competitive advantage.
Analysts are looking for sales and volume growth in the beverage industry. The beer industry has seen its ups and downs, and the big three producers, AB InBev, Molson Coors, and Constellation Brands, are looking to play offense during the Super Bowl. In the spirit sector, the tequila industry is experiencing notable strength, particularly with significant volume growth in brands such as Diageo, which owns Casamigos and Don Julio. With snack sales likely to benefit from the Super Bowl, analysts are eyeing Kraft Heinz, Mondelēz International, and Pilgrim’s Pride.
There is a renewed focus on value according to industry analysts. Costco and Walmart are considered to be well-positioned to benefit from consumer searches for value in 2024. Fast-food chains such as YUM! Brands that own KFC, Pizza Hut, and Taco Bell, are expected to thrive during this time. Moreover, fast casual restaurants like Chipotle are likely to see increased business through their takeout and delivery services, ideal for group parties.